Roundooze Chickpea Snack Fungsi Snek by Salvita Bingelyte

Roundooze Chickpea Snack Fungsi Snek by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2022

Roundooze Chickpea Snack Fungsi Snek

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Gangsa Winner in Pembungkusan Category

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Verified Award Winner
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Colors

The Design

About Roundooze Chickpea Snack Fungsi Snek

Reka Bentuk Pembungkusan Snek Roundooze Chickpea adalah reka bentuk pembungkusan untuk kacang kuda panggang. Rangkaian ini merangkumi lapan perisa, enam manis dan dua masin. Perisa manis dipersembahkan dengan latar belakang hitam dan perisa masin dengan latar belakang kelabu. Senyuman yang diambil daripada logo Roundooze mentakrifkan gaya visual. Setiap poket mempunyai tetingkap potongan mati berbentuk mata dan mulut, supaya kacang kuda dapat dilihat sebelum pembelian. Fon yang ringkas dan warna yang sedikit mengekalkan penampilan yang ringan dan menyeronokkan. Setiap poket berukuran 145 mm lebar dan 210 mm tinggi.

The Recognition

About the A' Design Award Gangsa

Roundooze Chickpea Snack Fungsi Snek ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Roundooze Chickpea Snack Fungsi Snek diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Roundooze Chickpea Snack Fungsi Snek memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)