Hometown Flavor Pembungkusan Mi Beras by Changshu Institute of Technology

Hometown Flavor Pembungkusan Mi Beras by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2022

Hometown Flavor Pembungkusan Mi Beras

by Changshu Institute of Technology

Client: Changshu Institute of Technology

A' Design Award Perak Winner in Pembungkusan Category

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Verified Award Winner
Verify Award Status for #138716

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hometown Flavor Pembungkusan Mi Beras

Yunnan adalah rumah kepada banyak minoriti etnik yang mempunyai gaya pemakanan tersendiri yang unik. Sebagai makanan ruji tradisional yang mewakili Yunnan, mi beras boleh digabungkan dengan sebarang ramuan dan kaedah memasak untuk menghasilkan rasa yang berbeza. Melalui pembawa mi beras, pereka telah membangunkan dan mereka bentuk siri produk mi beras Yunnan ini dengan menggabungkan pakaian minoriti etnik di Yunnan dan citarasa minoriti etnik. Melalui teknologi pengawetan makanan moden, rasa Yunnan dipromosikan ke seluruh dunia.

The Recognition

About the A' Design Award Perak

Hometown Flavor Pembungkusan Mi Beras ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Hometown Flavor Pembungkusan Mi Beras diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Hometown Flavor Pembungkusan Mi Beras ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.