Johnnie Walker Limited Edition Pembungkusan Hadiah oleh Ofen Hu

Reka bentuk Johnnie Walker Limited Edition Pembungkusan Hadiah oleh Ofen Hu ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

EmasPembungkusan· 2022

Johnnie Walker Limited Edition Pembungkusan Hadiah

oleh Ofen Hu

Klien: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Pemenang A' Design Award Emas dalam Kategori Pembungkusan

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #138822

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Reka Bentuk

Mengenai Johnnie Walker Limited Edition Pembungkusan Hadiah

Johnnie Walker Limited Edition ialah reka bentuk pembungkusan hadiah untuk botol wiski yang dikeluarkan sempena Perayaan Kuih Bulan (Pertengahan Musim Luruh) di China. Perayaan Pertengahan Musim Luruh merupakan masa penting untuk perhimpunan keluarga, maka temanya ialah rumah, perhimpunan semula dan emosi. Reka bentuk ini mendapat inspirasi daripada pintu dan tingkap seni bina tradisional Cina. Kotak luar terbuka seperti pintu berkembar, dikunci dengan butang magnet di bahagian tengah, dan mendedahkan botol di dalamnya. Bunga orkid, rama-rama dan awan bertuah digambarkan pada reka bentuk ini. Teknik penyaduran emas dan pemotongan laser digunakan pada kotak, manakala teknik semburan pasir diaplikasikan pada botol.

Pengiktirafan

Mengenai A' Design Award Emas

Johnnie Walker Limited Edition Pembungkusan Hadiah ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Johnnie Walker Limited Edition Pembungkusan Hadiah diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Johnnie Walker Limited Edition Pembungkusan Hadiah mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

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Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Dimensi & Pembungkusan: Length 15cm width 11.5cm height 36cm
Tag: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Teknologi Pengeluaran: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Cabaran Reka Bentuk: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Penyelidikan: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Inspirasi: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Tempoh Projek: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Aliran Operasi: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Ahli Pasukan: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Kredit Imej: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd