Una Luna Pembungkusan Gula-gula by Olga Takhtarova

Una Luna Pembungkusan Gula-gula by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.

BesiPembungkusan· 2022

Una Luna Pembungkusan Gula-gula

by Olga Takhtarova

Client: Sot B&d

A' Design Award Besi Winner in Pembungkusan Category

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Verified Award Winner

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Colors

The Design

About Una Luna Pembungkusan Gula-gula

Una Luna adalah reka bentuk pembungkusan untuk siri premium gula-gula buah yang disalut dengan coklat gelap Itali. Dua kotak telah dicipta, dinamakan Cherry Garden dan Roses and Grapes, sempena baris-baris daripada puisi Ukraine yang terkenal. Setiap kotak memaparkan ilustrasi kolaj yang disusun daripada elemen-elemen berasingan, dan buah-buahan yang digunakan dalam setiap siri diulang dalam komposisi tersebut. Latar belakang hitam serta tulisan yang minimal memberikan penampilan yang moden dan elegan. Kotak-kotak ini dicetak menggunakan teknologi offset dengan varnis matte dan tempaan kerajang kuprum (copper foil embossing) pada butiran terpilih.

The Recognition

About the A' Design Award Besi

Una Luna Pembungkusan Gula-gula ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Una Luna Pembungkusan Gula-gula diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Una Luna Pembungkusan Gula-gula dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
Dimensions & Packaging: 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm
Tags: Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
Production Technology: All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
Design Challenge: One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
Research: The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
Inspiration: Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
Project Duration: This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
Operation Flow: The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance