Multivision Porsche Shanghai Karya Seni Fotografi by Florian W. Mueller

Multivision Porsche Shanghai Karya Seni Fotografi by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Reka Bentuk Fotografi dan Manipulasi Foto Competition Category.

PerakFotografi· 2022

Multivision Porsche Shanghai Karya Seni Fotografi

by Florian W. Mueller

Client: Porsche China

A' Design Award Perak Winner in Fotografi Category

106,858

Verified Award Winner

Verify Award Status for #139344

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Multivision Porsche Shanghai Karya Seni Fotografi

Multivision Porsche Shanghai ialah siri karya seni fotografi yang dicipta untuk Porsche China. Setiap imej menggabungkan tiga gambar dalam satu bingkai melalui dedahan berbilang. Siri ini memaparkan pelbagai wajah Shanghai, daripada daerah tradisional Cina dan seni bina bekas Konsesi Perancis hingga bangunan kaca dan keluli moden. Sebuah kereta sukan muncul dalam setiap gambar dan kekal boleh dikenali walaupun dikelilingi persekitaran berlapis. Imej-imej ini dihasilkan dengan fotografi digital dan diterbitkan sebagai cetakan seni halus yang dilekatkan pada panel komposit aluminium dalam edisi terhad.

The Recognition

About the A' Design Award Perak

Multivision Porsche Shanghai Karya Seni Fotografi ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Multivision Porsche Shanghai Karya Seni Fotografi diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Multivision Porsche Shanghai Karya Seni Fotografi ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Dimensions & Packaging: Different Artworks in different sizes, all in limited editions
Tags: Shanghai, China, Porsche, multiple exposure, photography
Production Technology: Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Design Challenge: The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Research: The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Inspiration: Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Project Duration: Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Operation Flow: 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: David Schütte
Claire Bayrasy.
Image Credits: Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy