Stadium SC Freiburg Sistem Pencari Laluan by Thomas Geissert

Stadium SC Freiburg Sistem Pencari Laluan by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

BesiGrafik· 2022

Stadium SC Freiburg Sistem Pencari Laluan

by Thomas Geissert

Client: Teamgeissert

A' Design Award Besi Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About Stadium SC Freiburg Sistem Pencari Laluan

Matlamatnya adalah untuk mencipta sistem dengan identiti dan keasliannya sendiri yang melampaui. Struktur stadium baharu SC Freiburg terdiri daripada bentuk asas ortogon dan bumbung ortogon. Prinsip panduan reka bentuk seni bina, untuk mencipta struktur pembentuk identiti, mesti disokong. Oleh itu, sistem pencarian laluan dan orientasi baharu menampilkan dirinya dengan bentuk bahasa yang jelas. Ia mengalu-alukan dan memaklumkan pelawat dan peminat yang sudah berada di kawasan luar (tempat letak kereta, perhentian bas, trem), membawa mereka ke pintu masuk dan di stadium melalui persiaran ke tempat duduk.

The Recognition

About the A' Design Award Besi

Stadium SC Freiburg Sistem Pencari Laluan ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Stadium SC Freiburg Sistem Pencari Laluan diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Stadium SC Freiburg Sistem Pencari Laluan dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT