Reka bentuk Archadia Identiti Jenama oleh Cristian Carrara ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.
PerakGrafik· 2022
Archadia Identiti Jenama
oleh Cristian Carrara
Klien: Archos S.r.l.
Pemenang A' Design Award Perak dalam Kategori Grafik
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #139697Reka Bentuk
Mengenai Archadia Identiti Jenama
Archadia ialah identiti jenama yang dicipta untuk sebuah sekolah pengajian tinggi seni bina yang beroperasi di Venice, Itali. Simbolnya ialah huruf A yang bergaya, dibahagikan kepada dua isi padu pejal untuk menggambarkan kestabilan dan pergerakan sekali gus. Huruf A mewakili nama jenama dan juga akademi, seni bina serta abitare, iaitu perkataan Itali yang bermaksud kehidupan. Bentuknya dibina daripada segi tiga sama sisi yang tertulis di dalam segi tiga sama kaki. Warna biru mencerminkan peranan institusi sekolah tersebut serta air lagun Venice. Logo vektor ini berfungsi pada latar belakang cerah dan gelap.
Pengiktirafan
Mengenai A' Design Award Perak
Archadia Identiti Jenama ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Archadia Identiti Jenama diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Archadia Identiti Jenama ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- ARCHADIA is the establishment of a European Higher Education School based in Venice, Italy, capable of acting as an active laboratory in the transition of the way of living on the planet towards sustainability. On this, the Archadia logo conveys the spirit of the mission starting from a stylized letter "A", split in two solid volumes, static but dynamic at the same time and understood both as the initial letter of the brand name, but also as Academy, Architecture, Abitare (Living) and Archos Studio creator and organizer of courses and masters.
- Dimensi & Pembungkusan
- The logo was designed starting from an equilateral triangle and inscribed in isosceles triangle. The blue color recall the blue water and reflections of Venice lagoon, where Archadia headquarters are based.
- Tag
- Archadia, Logo, Brand Identity, Logo design, Archadia Academy, Archadia Brand Identity, Archadia logo, Cristian Carrara, Archos
- Teknologi Pengeluaran
- The Archadia logo was produced with Adobe Illustrator CC 2021 and Adobe Photoshop CC 2021. The symbol concept was conceived with a technical drawing based on the geometric construction of an equilateral triangle and an isosceles triangle.
- Cabaran Reka Bentuk
- The most difficult part in creating this logo was certainly to not fall into a banal or overly simplified forms, not being able to convey the spirit and the mission of the brand with the risk of plagiarism of a highly inflated form such as the letter "A", widely used in graphics and logos. After a careful investigation and research on the already existing forms recalling the letter A in the world of graphics and brand identities, we proceeded with the design and stylization of the A starting from a geometric construction and then personalizing it on the needs of the brand in a contemporary and captivating look.
- Penyelidikan
- Starting from the mission of Archadia, the logo conveys the spirit of stability but also of the dynamism of this architecture academy transmitting its identity, the strength and the will to go further. The versatility of use and the simplicity of the shape of this logo makes it immediately recognizable, both as an academic symbol and as an identity of a new way of approaching architectural design.
- Inspirasi
- The inspiration came from the letter A of the name, but also from the words that generated it and that contain the mission of the school such as Architecture, Academy, Abitare (Living) and Archos, the architecture studio that deals with the management of masters and courses. A static but dynamic "A" at the same time transmitting stability and strength in a contemporary guise. The form starts from the elementary geometry of a triangle, the static form par excellence in architecture. The blue recalls its institutional role but also the colors of Venice lagoon, headquarters of the academy.
- Tempoh Projek
- The project was developed from February to March 2022 in Bergamo and was presented in Venice in March 2022.
- Aliran Operasi
- The vector logo is versatile and can be used in different ways, shapes and versions for brand identity needs. It can be used on light or dark backgrounds, only as a symbol, word-mark only or both with symbol and word-mark as complete logotype. In this regard, solutions have been devised for personalized gadgets, both for stationery products and clothing and textile products.
- Paten
- © 2022 Cristian Carrara
- Kredit Imej
- Image #1: Creator Cristian Carrara, 2022
Image #2: Creator Cristian Carrara, 2022
Image #3: Creator Cristian Carrara, 2022
Image #4: Creator Cristian Carrara, 2022
Image #5: Creator Cristian Carrara, 2022
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