GAAHK Inauguration Ceremony Reka Bentuk Visual Utama by Alex King

GAAHK Inauguration Ceremony Reka Bentuk Visual Utama by Alex King is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

GangsaGrafik· 2022

GAAHK Inauguration Ceremony Reka Bentuk Visual Utama

by Alex King

Client: Alex King

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About GAAHK Inauguration Ceremony Reka Bentuk Visual Utama

Teks Buku: Majlis Perasmian GAAHK ialah reka bentuk visual utama yang dicipta untuk majlis perasmian ke-dua puluh Persatuan Seni Grafik Hong Kong. Visual ini berasaskan pencampuran dakwat digital, diulang lebih seratus kali untuk mencapai komposisi seimbang antara ruang positif dan negatif. Imej ini merujuk kepada seorang tukang seni yang mencampurkan warna-warna terang untuk kerja cetakan. Reka bentuk ini disesuaikan kepada latar belakang digital, papan tanda, risalah, kad jemputan, cenderahati dan topeng muka. Kulit risalah menggunakan salutan ultraungu bertompok dengan kerajang perak dan emas, supaya permukaannya dapat dirasai dengan tangan.

The Recognition

About the A' Design Award Gangsa

GAAHK Inauguration Ceremony Reka Bentuk Visual Utama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. GAAHK Inauguration Ceremony Reka Bentuk Visual Utama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. GAAHK Inauguration Ceremony Reka Bentuk Visual Utama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works, design signifies the Art of Fusing between professional designers and experienced print makers - co-creating a new form of object of desire. We never know the end result and that is why we keep trying. The key visuals design of the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong is based on the manipulation of mixing ink digitally over hundred times. We see beautiful one not simply by our eyes, but with our hearts.
Dimensions & Packaging: Brochure 210 x 285 mm, back drop 3000 x 5000 mm, mask (standard size), invitation card: A6, with a super large digital screen for The 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong
Tags: key visual, print production, visual art, digital design, graphic art
Production Technology: The brochure was printed by MGI Digital Technology (Konica Minolta) in order to offer special effects (including spot UV coating, thick layers of silver and gold foils) on brochure cover so that people could even feel its deep reflection, embossing and golden effect with hands. The advantage of digital printing is that the quantity could even be a little and thus the cover design could be in a series of color variant.
Design Challenge: Designer has been tested out more than hundred times in order to capture the magical and poetic moment where the digital ink could form in harmonious state of art - offering the best composition in terms of positive and negative spaces that could be easily adapted in many areas including mask and sizable backdrop and digital ads. Designer could not imagine the perfect composition until it came to appear on the screen after a long period of trial.
Research: Designer tried to challenge the common mind set that design should be well-planned and carefully considered in all matters - seems that there should be a formula to do design. In fact, the most exciting thing is that design should be highly original, expect the unexpected, unique and moved.
Inspiration: This project is an invitation project that covers a wide range of adaptation, including digital backdrop, sign board, brochure, invitation card, souvenir and mask.Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works. The present design signifies the Art of Fusing between visual designers and experienced print makers - co-creating a new form of object of desire using colors and foils (digital prints). We never know the end result and that is why we keep trying each time.
Project Duration: The project duration lasts for three months. This is a commercial project in Hong Kong.
Operation Flow: Starting the design by trial and error, mixing physical ink and then imitating through digital medium. Designer did not know which methods of design could reach its optimum composition and design until it came to reality. A lot of trials are not successful due to messy presentation and unpleasant look and feel.
Team Members: Designer: Alex King
Image Credits: Illustrator Alex King