Hightail Pembungkusan by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.
BesiPembungkusan· 2022
Hightail Pembungkusan
Client: Depot Creative
A' Design Award Besi Winner in Pembungkusan Category
Verified Award Winner
Verify Award Status for #139774The Design
About Hightail Pembungkusan
Agensi itu telah ditugaskan untuk membangunkan nama jenama, nada suara serta identiti visual dan reka bentuk pembungkusan untuk aksesori topi keledar motosikal yang inovatif. Ringkas itu mempunyai beberapa kriteria khusus, pembungkusannya adalah untuk mempunyai daya tarikan uniseks, boleh diguna semula, membolehkan keterlihatan produk yang tinggi dan ringan untuk pengangkutan yang menjimatkan kos. Poket filem berbilang lapisan yang anggun dan unik telah direka untuk memenuhi semua keperluan pelanggan, serta mengandungi semua yang diperlukan oleh pembeli untuk bangun dan berjalan; produk, klip lampiran, spacer dan brosur cara.
The Recognition
About the A' Design Award Besi
Hightail Pembungkusan ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Hightail Pembungkusan diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Hightail Pembungkusan dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs. - Dimensions & Packaging
- Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish
Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish - Tags
- Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
- Production Technology
- The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
- Design Challenge
- The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
- Research
- Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.
The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs. - Inspiration
- The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
- Project Duration
- 2017-2019, Sydney Australia
- Operation Flow
- Simple tear apart packaging with a zip lock closure for reuse.
- Team Members
- Angela Spindler - Creative Director/Designer
Anna Lee - Copy writer
Anneke Decker - Finished artist/technical illustrator
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