Buenandanza Pembungkusan Minyak Zaitun by Antonio Cuenca

Buenandanza Pembungkusan Minyak Zaitun by Antonio Cuenca is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2022

Buenandanza Pembungkusan Minyak Zaitun

by Antonio Cuenca

Client: Buenandanza

A' Design Award Gangsa Winner in Pembungkusan Category

10,483

Verified Award Winner

Verify Award Status for #139831

View at A' Design Award Press Release Award Badge

Colors

The Design

About Buenandanza Pembungkusan Minyak Zaitun

Buenandanza ialah reka bentuk pembungkusan untuk minyak zaitun. Botol ini kelihatan mempunyai dua lapisan: kaca berwarna biru gelap pekat dan label kertas putih yang membalut sekeliling botol. Ton biru gelap dikaitkan dengan ketenangan, manakala label putih bertekstur memberikan penampilan semula jadi. Simbol bulatan dan segi tiga, yang diaplikasikan dengan cap emas, mengingatkan kita kepada daun zaitun yang runcing dan buah zaitun yang berbentuk bujur. Bentuk bulat dan kaca yang tebal menyampaikan kesan kualiti. Kaca berwarna legap ini menghalang cahaya dan membantu mengekalkan kesegaran minyak. Penutup jenis tidak menitis dan tidak boleh diisi semula melengkapkan botol yang kecil namun kukuh ini.

The Recognition

About the A' Design Award Gangsa

Buenandanza Pembungkusan Minyak Zaitun ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Buenandanza Pembungkusan Minyak Zaitun diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Buenandanza Pembungkusan Minyak Zaitun memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
Dimensions & Packaging: 100 x 57 x 176 mm. 500ml capacity. Glass and label
Tags: packaging, design, package, branding
Production Technology: Tinted glass, paper label and stamping.
Design Challenge: The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
Research: In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
Inspiration: The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience.

The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived.
Project Duration: The project started in november 2021 in Ubeda and finished in january 2022.
Operation Flow: The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.