Perak Pembungkusan · 2022
Shadlee Fungsi Utama: Pembungkusan Jus
- A' Design Award Perak 2022 in Pembungkusan
- CLIENT: SHADLEE Co., Ltd.
- Estimated Number of Design Views: 29,845
- Verification code 57E3894928 · Verify this award
Colors
About Shadlee Fungsi Utama: Pembungkusan Jus
Shadlee ialah siri pembungkusan jus yang dicipta untuk lapan perisa buah-buahan, termasuk nanas, mangga dan ceri masam. Setiap kotak berukuran lebar 45 mm, dalam 45 mm dan tinggi 130 mm. Grafiknya dilukis dengan tangan dalam gaya kubisme, kemudian diimbas dan disiapkan menggunakan komputer. Warna rata digunakan kerana kaedah cetakan fleksografi tidak membenarkan penggredan warna. Setiap pembungkusan menampilkan wajah fantasi dengan butiran seperti daun, buah-buahan, alat muzik atau barangan sukan. Warna setiap pembungkusan berkaitan dengan perisanya.
About the A' Design Award Perak
Shadlee Fungsi Utama: Pembungkusan Jus ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Shadlee Fungsi Utama: Pembungkusan Jus diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Shadlee Fungsi Utama: Pembungkusan Jus ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Press Kit
- Unique Properties
- Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
- Dimensions & Packaging
- Width 45 mm x Depth 45 mm x Height 130 mm
- Tags
- Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
- Production Technology
- All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times. - Design Challenge
- There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important. - Research
- Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors. - Inspiration
- The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style. - Project Duration
- May - Jun 2020, Tehran, Iran
- Operation Flow
- Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors. - Patents
- Copyrights belong to Shadlee Juice Makers
- Image Credits
- All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.
