Primary Residence Identiti Jenama by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.
BesiGrafik· 2022
Primary Residence Identiti Jenama
Client: Evleen
A' Design Award Besi Winner in Grafik Category
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- Verified Award Winner
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The Design
About Primary Residence Identiti Jenama
Primary Residence ialah sistem identiti visual untuk sebuah jenama pelbagai disiplin. Projek ini bermula sebagai penerokaan tipografi yang menghubungkan gaya pergerakan Bauhaus dengan bentuk seni bina abstrak. Logo ini berasaskan aksara Cina Ju, yang bermaksud ruang kediaman, dan membawa tiga jalur dalam warna primer merah, kuning dan biru. Nama Primary Residence merujuk kepada kedua-dua warna ini dan makna rumah pada zaman keterasingan. Identiti ini diaplikasikan pada risalah, kad perniagaan dan set alat tulis yang dicetak di atas kertas bertekstur.
The Recognition
About the A' Design Award Besi
Primary Residence Identiti Jenama ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Primary Residence Identiti Jenama diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Primary Residence Identiti Jenama dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
- Dimensions & Packaging
- Main:1080px*1080px, the ration is 1:1
- Tags
- Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
- Production Technology
- Will print on the textured paper that gives the prints the touch feeling.
- Design Challenge
- How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
- Research
- The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
- Inspiration
- The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.
The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character. - Project Duration
- Started logo design in July 2021, finished in Feb 2022
- Operation Flow
- A visual design identity that takes the viewer to know this brand and the messages behind it.
- Image Credits
- Evleen Huang
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