Half Production Identiti Jenama by Chin Hock Cong

Half Production Identiti Jenama by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

GangsaGrafik· 2022

Half Production Identiti Jenama

by Chin Hock Cong

Client: Creator Design Studio

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #140291

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Colors

The Design

About Half Production Identiti Jenama

Half Production ialah studio fotografi dan videografi. Keseimbangan antara pencahayaan dan bayang-bayang adalah sesuatu yang selalu mereka cari. Sementara itu, ini juga bertepatan dengan falsafah hidup mereka. Menggenggam keseimbangan antara separuh dan penuh adalah seperti merendah diri dan mengekalkan pembelajaran, keseimbangan antara fungsi dan kreativiti. Logo ini diilhamkan oleh tindakan menuangkan air. Apabila gelas penuh, tiada ruang untuk penambahbaikan. Aksi mencurah air nampaknya kami kejar. Rendah hati dan terus belajar.

The Recognition

About the A' Design Award Gangsa

Half Production Identiti Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Half Production Identiti Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Half Production Identiti Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags: Branding, Graphic Design, Visual Identity
Production Technology: Visual Identity Design.
Design Challenge: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents: Copyrights belong to Creator Design Studio, 2021-2022.
Team Members: Chin Hock Cong
Image Credits: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021