Al Mocha Port Pembungkusan Kopi by Elena Gamalova is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.
PerakPembungkusan· 2022
Al Mocha Port Pembungkusan Kopi
Client: Al Mocha Port
A' Design Award Perak Winner in Pembungkusan Category
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- Verified Award Winner
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The Design
About Al Mocha Port Pembungkusan Kopi
Satu siri reka bentuk pembungkusan untuk Pelabuhan Al Mocha, Arab Saudi. Reka bentuk diilhamkan oleh sejarah, budaya dan asal untuk mencipta identiti yang memperkukuh keaslian dan kepakaran. Pembungkusan adalah bersih, mudah difahami, terbilang, dan tidak sarat dengan maklumat, merapatkan masa lalu dan masa kini. Warna Biru Laut, Hijau Hutan dan Emas bertujuan untuk menarik perhatian pelanggan. Ilustrasi kopi di bahagian tepi menekankan sikap prihatin pengeluar terhadap pemilihan produk. Sistem pelabelan yang fleksibel membolehkan jenama menyesuaikan tawaran dengan mudah, sepanjang tahun.
The Recognition
About the A' Design Award Perak
Al Mocha Port Pembungkusan Kopi ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Al Mocha Port Pembungkusan Kopi diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Al Mocha Port Pembungkusan Kopi ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
- Dimensions & Packaging
- Width 125 mm x Depth 80 mm x Height 195 mm
250 grams - Tags
- specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
- Production Technology
- Aluminum Stand Up Pouch, flat bottom, quad seal.
- Design Challenge
- The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
- Research
- The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.
Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century. - Inspiration
- The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum. - Project Duration
- The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
- Operation Flow
- In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
- Image Credits
- Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova
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