Joy of Playing Identiti Jenama oleh Squared

Reka bentuk Joy of Playing Identiti Jenama oleh Squared ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2022

Joy of Playing Identiti Jenama

oleh Squared

Klien: Balin

Pemenang A' Design Award Gangsa dalam Kategori Grafik

15,918

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #140424

Temui Sekarang Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Joy of Playing Identiti Jenama

Joy of Playing adalah identiti jenama yang dicipta untuk Balin, sebuah syarikat yang menghasilkan mainan untuk kanak-kanak. Identiti ini merangkumi logo, aset penjenamaan, pembungkusan serta warna dan bentuk mainan dan karakter. Bahasa visualnya bersifat minimalis, dengan bentuk yang ringkas, palet warna yang terhad dan ilustrasi cat air. Setiap karakter mainan mempunyai nama dan cerita tersendiri, yang membantu kanak-kanak membentuk ikatan emosi. Bahan-bahan yang dipilih termasuk kayu, papan lapis, kertas, kapas organik serta cat berasaskan air dan tumbuhan.

Pengiktirafan

Mengenai A' Design Award Gangsa

Joy of Playing Identiti Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Joy of Playing Identiti Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Joy of Playing Identiti Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tag: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Teknologi Pengeluaran: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Cabaran Reka Bentuk: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Penyelidikan: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspirasi: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Tempoh Projek: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Aliran Operasi: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Ahli Pasukan: Creative Director - Yana Okoliyska