Villa Sorra Penjenamaan by Amr Ibrahim Mousa

Villa Sorra Penjenamaan by Amr Ibrahim Mousa is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafik· 2022

Villa Sorra Penjenamaan

by Amr Ibrahim Mousa

Client: Amr Ibrahim Mousa

A' Design Award Perak Winner in Grafik Category

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Verified Award Winner

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Colors

The Design

About Villa Sorra Penjenamaan

Villa Sorra terletak di tengah-tengah kawasan luar bandar Emilia. Ia dikelilingi oleh denai kabus yang mencederakan mereka melalui cahaya pagi dan papan dam yang dicipta oleh petani& #039 ; kerja keras. Ia adalah tempat yang menyenangkan dan hampir terpesona. Ia adalah permata yang menceritakan kisah yang dibuat oleh legenda pelik, haiwan yang dilindungi dan anggur yang menjadi terkenal di dunia Made in Italy & #039 ;s kecemerlangan: Tortellini, Balsamic Vinegar dan keju Parmigiano Reggiano.

The Recognition

About the A' Design Award Perak

Villa Sorra Penjenamaan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Villa Sorra Penjenamaan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Villa Sorra Penjenamaan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Branding for Villa Sorra which is situated in the heart of the countryside of Emilia. It is surrounded by trails of fog wounding their way through the morning light and the checkerboard created by peasants’ hard work. It is a pleasant and almost enchanted place. It is a gem that tells a story made by peculiar legends, protected animals, and grapes that become world-renowned Made in Italy's excellences: the Tortellini, the Balsamic Vinegar, and the Parmigiano Reggiano cheese.
Dimensions & Packaging: Business Cards: 55 x 85 mm,
A4 Envelope and Letterhead,
Wine Bottle: 1.5L,
A1 Street Posters
Tags: Branding identity, design, logo, Food academy branding, Emilia, Italian food, food
Production Technology: Hand Sketches,
Adobe Photoshop,
Adobe Illustrator,
Adobe Indesign,
Autodesk 3Ds Max,
Corona Renderer
Design Challenge: The longest part was finding the perfect illustration to represent each department in the Villa.
Research: After studying the history of the Villa, we knew that the garden of the villa is a remarkable example of a historical park. It will be a real open-air monument. Moreover, it is a significant testament to the Italian culture and artistic heritage.

Also the Architecture, Villa Sorra is a great example of the Emilian baroque style. The design is perhaps by Giuseppe Antonio Torri and his pupil Francesco Maria Angelini.
Inspiration: The logo refers to the historical, architectural, and landscape characteristics of the Villa.

The logo creation is a mirror. It is a symbol that shows the values of the area of Emilia and Italy to the world. It is the business card that will be imprinted in people’s memory. It will create a sense of awareness and belonging.
Project Duration: The project started in April 2020 in Egypt and finished in June 2020 in Egypt.
Operation Flow: It is a branding identity for a historical Villa in Italy to preserve and innovate. It will promote cultural, didactic and tourist activities working hand in hand with numerous local associations, the University of Modena and Reggio Emilia and the high school Istituto di Istruzione Superiore per l’agricoltura e l’ambiente “Lazzaro Spallanzani”.
Team Members: Amr Ibrahim Mousa
Image Credits: Amr Ibrahim Mousa / MOUSA studio