Biblioteche di Roma Identiti Jenama oleh Ragu Communication

Reka bentuk Biblioteche di Roma Identiti Jenama oleh Ragu Communication ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

EmasGrafik· 2022

Biblioteche di Roma Identiti Jenama

oleh Ragu Communication

Klien: Sistema Biblioteche di Roma

Pemenang A' Design Award Emas dalam Kategori Grafik

95,370

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #140666

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Biblioteche di Roma Identiti Jenama

Biblioteche di Roma ialah identiti jenama yang dicipta untuk rangkaian perpustakaan awam bandar Rom. Identiti ini menandakan ulang tahun kedua puluh lima sistem perpustakaan tersebut dan bertujuan untuk menzahirkan inovasi dan kebolehcapaian. Logo bersejarahnya memaparkan sebuah buku tertutup yang terletak mengiring. Simbol baharu memaparkan sebuah buku terbuka yang juga boleh dibaca sebagai huruf pertama nama tersebut. Tanda grafik ini bersih dan ringkas. Identiti ini diaplikasikan pada sistem alat tulis, titik sentuh digital, pengiklanan, media luaran dan papan tanda.

Pengiktirafan

Mengenai A' Design Award Emas

Biblioteche di Roma Identiti Jenama ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Biblioteche di Roma Identiti Jenama diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Biblioteche di Roma Identiti Jenama mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Dimensi & Pembungkusan: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Tag: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Teknologi Pengeluaran: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Cabaran Reka Bentuk: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Inspirasi: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Tempoh Projek: The project began in Rome in January 2021 and was delivered to the client in April 2021
Aliran Operasi: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Paten: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Ahli Pasukan: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Kredit Imej: Ragu Communication