Shebude White Pembungkusan Minuman Keras by Wu Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.
PerakPembungkusan· 2023
Shebude White Pembungkusan Minuman Keras
by Wu Yao
Client: Shede Spirits Co. Ltd.
A' Design Award Perak Winner in Pembungkusan Category
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- Verified Award Winner
- Verify Award Status for #141188
The Design
About Shebude White Pembungkusan Minuman Keras
Pereka bentuk menggunakan corak jed dari Zaman Negara Berperang sebagai elemen utama pembungkusan luar. Bentuk botol menggunakan bentuk silinder yang paling klasik. Separuh atas botol wain adalah biasa dan lutsinar, bahagian bawahnya adalah kaca berjalur, dan bahagian bawahnya diperbuat daripada emas dalam bentuk gunung dan sungai Cina. Kotak luar perak dicetak dengan corak klasik Cina. Teknik pemotongan adalah elegan dan berkuasa dan gayanya segar dan tidak terkawal.
The Recognition
About the A' Design Award Perak
Shebude White Pembungkusan Minuman Keras ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Shebude White Pembungkusan Minuman Keras diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Shebude White Pembungkusan Minuman Keras ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained
- Dimensions & Packaging
- 20cm x 10cm x 30cm
- Tags
- wine ，packaging，gift
- Production Technology
- Glass bronzing
- Design Challenge
- The most wonderful part is at the bottom of the bottle which we may ignore easily On the bottom there is golden Chinese landscape The mountains in China are undulating and continuous like extensive and profound culture with a long history in China The bottle of Shebude liquor is covered with the patterns with the richest cultural deposits just like it is covered with snow
- Research
- As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained In just 500 years countless jade treasures were left for the history The patterns on jade wares are unique bringing us a lot of creative inspirations
- Inspiration
- we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained
- Project Duration
- The project starts in Beijing in September 2021 It ends in Beijing in November 2021
- Operation Flow
- The shape of the bottle body is cylindrical which is the most classic decent and steady The upper part and the lower part of the bottle are different The upper part is made of pure and transparent glass and the lower part is glass with ribbon pattern The strong-flavor Chinese spirit is clearer when it flows into the transparent glass bottle The bottle cap is also printed with golden cloud pattern which just proves the golden age of a bottle of good liquor
- Team Members
- Original designer: Wu Yao
Graphic designer: Zheng Ziyang
Graphic designer: Shi Huafeng
3D designer: Liao Hao
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