The Language of Emotion and Time Bahasa Kek by Jiaxin Lv

The Language of Emotion and Time Bahasa Kek by Jiaxin Lv is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2023

The Language of Emotion and Time Bahasa Kek

by Jiaxin Lv

A' Design Award Gangsa Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #141472

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Language of Emotion and Time Bahasa Kek

Bahasa Emosi dan Masa adalah reka bentuk pembungkusan kek yang menggunakan bunga segar sebagai tanda visual kesegaran. Sebuah kotak bunga lutsinar dipasang pada bahagian atas pembungkusan dan boleh ditarik keluar, dibuka serta ditanggalkan untuk kegunaan semula. Apabila bunga berkembang dan layu, pengguna dapat menilai sama ada kek tersebut masih segar. Bahagian luar diperbuat daripada kadbod keras yang boleh dikitar semula, manakala kotak bunga diperbuat daripada bahan lutsinar yang boleh terurai bagi mengurangkan penggunaan plastik. Pembungkusan ini berukuran 15 kali 15 kali 15 sentimeter. Bunga segar menggantikan reben dan menambah makna apabila kek diberikan sebagai hadiah.

The Recognition

About the A' Design Award Gangsa

The Language of Emotion and Time Bahasa Kek ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. The Language of Emotion and Time Bahasa Kek diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. The Language of Emotion and Time Bahasa Kek memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
Dimensions & Packaging: The packaging size is 15cm*15cm*15cm
Tags: FRESHER; PACKING; CAKE; FLOWERS
Production Technology: It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
Design Challenge: The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
Research: The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
Inspiration: People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
Project Duration: The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
Operation Flow: The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.