Second Hand Life Siri Poster by Yilin Wang

Second Hand Life Siri Poster by Yilin Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

GangsaGrafik· 2023

Second Hand Life Siri Poster

by Yilin Wang

Client: Zhejiang Sci-Tech University

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Second Hand Life Siri Poster

Second Hand Life ialah satu siri poster mengenai cara manusia menerima maklumat yang berpecah-pecah. Siri ini mengandungi dua puluh poster bersaiz A3, disusun untuk membentuk satu visual utama, dan disertai dengan sebuah buku yang dijilid dan dipasang. Bahasa diterjemahkan menjadi grafik visual melalui kod binari, di mana simbol satu dan sifar turut mewakili benar dan salah dalam operasi logik. Kaitan ini mencerminkan bagaimana penilaian dibentuk oleh maklumat yang diterima. Poster dan buku ini menyeru perhatian yang lebih mendalam terhadap satu isu sosial, kerana pandangan yang berpecah-pecah terhadap maklumat boleh menggantikan pandangan yang lengkap.

The Recognition

About the A' Design Award Gangsa

Second Hand Life Siri Poster ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Second Hand Life Siri Poster diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Second Hand Life Siri Poster memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
Dimensions & Packaging: A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
Tags: Poster、Concept、Books
Production Technology: A series of posters and books designed to convey the theme of second-hand life
Design Challenge: Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
Research: Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
Inspiration: I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
Project Duration: 2022.5.23 in Hangzhou, China
Operation Flow: The language of the poster and the design of the book are used to convey the message to the audience.