Moon and Tea Mid Autumn Pembungkusan Kotak Hadiah by Chenxiang Xi

Moon and Tea Mid Autumn Pembungkusan Kotak Hadiah by Chenxiang Xi is a highly esteemed winner of the very prestigious 2023 A' Design Award Emas in Reka Bentuk Pembungkusan Competition Category.

EmasPembungkusan· 2023

Moon and Tea Mid Autumn Pembungkusan Kotak Hadiah

by Chenxiang Xi

Client: 5gN² Creative Design Studio

A' Design Award Emas Winner in Pembungkusan Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Moon and Tea Mid Autumn Pembungkusan Kotak Hadiah

Moon and Tea Mid Autumn ialah sebuah kotak hadiah yang dicipta untuk Pesta Kuih Bulan, yang secara tradisinya disambut di China pada bulan kelapan tahun lunar. Kotak ini diperbuat daripada bahan semula jadi seperti buluh, seramik dan jerami gandum. Ia mengandungi kuih bulan dengan beras berwarna tempatan dan teh Pu-erh. Setiap bahagian direka untuk kegunaan semula. Badan kotak dan plat penutup porselin putih menjadi dulang teh, manakala pemegangnya berfungsi sebagai sudu. Kotak dalaman boleh dijadikan tanglung bulan, dan bahagian sfera pada penutup boleh digunakan sebagai bekas pembakar setanggi.

The Recognition

About the A' Design Award Emas

Moon and Tea Mid Autumn Pembungkusan Kotak Hadiah ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Moon and Tea Mid Autumn Pembungkusan Kotak Hadiah diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Moon and Tea Mid Autumn Pembungkusan Kotak Hadiah mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.
Dimensions & Packaging: 24.5cm x 8.5cm x 30cm
Production Technology: The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.
Design Challenge: In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance.

Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements.

Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design.
Research: Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.
Inspiration: It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.
Project Duration: The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.
Operation Flow: Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.
Team Members: Chenxiang Xi and Chenling Zhang