Whitelier Hanam Kedai Roti by Seuk Hoon Kim

Whitelier Hanam Kedai Roti by Seuk Hoon Kim is a highly esteemed winner of the very prestigious 2023 A' Design Award Besi in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

BesiDalaman· 2023

Whitelier Hanam Kedai Roti

by Seuk Hoon Kim

Client: Studio Eccentric Co., Ltd.

A' Design Award Besi Winner in Dalaman Category

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Verified Award Winner

Verify Award Status for #141682

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Colors

The Design

About Whitelier Hanam Kedai Roti

Kedai roti butik mewah Korea Selatan, Whitelier, membuka kedai utama kelimanya di Daerah Misa Gyeonggido, Korea Selatan. Taklimat projek ini adalah untuk mereka bentuk kedai roti dengan dewan untuk pameran jualan dan dapur pembakar yang lengkap untuk menghasilkan roti putih. Reka bentuk keseluruhan diperlukan untuk memenuhi identiti jenama jenama, Whitelier, yang merupakan kata majmuk "White" dan "Atelier"; maksudnya bengkel putih membakar roti premium. Fasad kelengkungan yang canggih dan rak paparan roti bersuara telah direka bentuk untuk menekankan idea itu.

The Recognition

About the A' Design Award Besi

Whitelier Hanam Kedai Roti ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Whitelier Hanam Kedai Roti diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Whitelier Hanam Kedai Roti dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: South Korea's high-end boutique bakery, Whitelier, opened its fifth flagship store in Misa District of Gyeonggido, South Korea. The brief of this project was to design a bakery with a hall for sales display and a fully equipped baking kitchen to produce white bread. Overall design was needed to fulfill the brand identity of the brand, Whitelier, which was the compound word of 'White' and 'Atelier'; meaning white workshop of baking premium breads.
Dimensions & Packaging: Width 11,180mm x Depth 6,070mm x Height 4,900mm
Tags: white, bakery, display, modern, minimal, bread, articulated
Production Technology: The white facade of the space along the whole width of the property represents the white workshop, catching people's curiosity. Also the curvature of the white facade resembles the softness of the white bread. This was first pre-fabricated with metal works and powder coated in paint at the factory and assembled on site. Wood structure works for bread display were done directly on site as well, carefully built to show the articulation of the structure.
Design Challenge: Within the area of 54 square-meters, it has been critical to use the limited space efficiently as the hall and the bakery kitchen are in need for enough space both to produce and display for customers.
Research: For the curvature facade of Whitelier Hanam, 3D computational programs were used to model in a very sophisticated and articulated formation to fulfill the necessary shape. The wood structure display shelves were carefully modeled in 3D computation to emphasize the necessary size of the white bread.
Inspiration: As Whitelier only focused on making premium white bread and jams, it was important to express the artisanship of this bakery on the exterior as well as the interior of the space. The design team aimed to show this store as a white workshop of white bread and further developed on the design.
Project Duration: The project started in July 2021 in Gyeonggido, South Korea and finished in September 2021 in Gyeonggido, South Korea
Operation Flow: Inside the bakery, three-meter wall separates the hall and the kitchen of the bakery. As the exposed ceiling of the space is much higher than the wall, the wall does not give any impression of feeling constrained within the space. As the beige-colored tile counter wraps around from facade to inside, it warmly welcomes the customers to the display of the white bread and jams. As the main focal point of the hall, articulated wood structure display shelves are elevated on the separated wall, which emphasizes and exhibits the form and the beauty of the whole bread.
Team Members: Seuk Hoon Kim
Image Credits: All images : Photographer Studio Eccentric, 2021