Perak Pembungkusan · 2023
Prakrishi Pembungkusan Madu
by Vishal Vora
- A' Design Award Perak 2023 in Pembungkusan
- CLIENT: Prakrishi
- Estimated Number of Design Views: 25,211
- Verification code D051A5D44D · Verify this award
Colors
About Prakrishi Pembungkusan Madu
Prakrishi ialah reka bentuk pembungkusan untuk rangkaian enam jenis madu berperisa. Rangkaian ini melanjutkan jenama sedia ada dan mengekalkan gaya minimalnya serta ruang putih yang luas. Motif bergaya yang berasaskan sayap lebah berfungsi sebagai elemen visual utama. Motif ini memberikan rangkaian madu tersebut identiti yang tersendiri dan membantu pembeli membezakan keenam-enam perisa di atas rak. Setiap madu diisi dalam botol kaca yang berukuran 180 milimeter tinggi dan 100 milimeter lebar. Label botol dan penutup tudung dicetak pada kertas bertekstur putih semula jadi.
About the A' Design Award Perak
Prakrishi Pembungkusan Madu ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Prakrishi Pembungkusan Madu diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Prakrishi Pembungkusan Madu ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Press Kit
- Unique Properties
- Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger! - Dimensions & Packaging
- Height 180mm X Width 100mm X Width 100mm
- Tags
- Honey, Packaging, Branding, Motif, illustration
- Production Technology
- We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
- Design Challenge
- Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
- Project Duration
- The project started in Jan 2021 in India and finished in March 2021 in India,
- Operation Flow
- Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
- Patents
- None
- Image Credits
- Vishal Vora (Sol Benito)
