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Tuliplanet Gifts Pembungkusan Teh by Leung MukChi

Tuliplanet Gifts Pembungkusan Teh by Leung MukChi is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.


GangsaPembungkusan· 2023

Tuliplanet Gifts Pembungkusan Teh

by Leung MukChi

Client: Shenzhen Endess3 Culture Communication Co., Ltd

A' Design Award Gangsa Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #142025

Colors

The Design

About Tuliplanet Gifts Pembungkusan Teh

Tuliplanet Gifts ialah kotak hadiah teh yang direka untuk sebuah jenama teh Cina. Pembungkusan ini dibina berdasarkan logo jenama tersebut, yang menunjukkan seekor harimau memegang bunga tulip di mulutnya. Imej ini merujuk kepada idea bahawa walaupun seekor harimau boleh berhenti sejenak untuk menghidu bunga. Motif tradisional seperti burung bangau, awan bertuah dan taman teh diterapkan pada kotak tersebut. Elemen-elemen ini menghubungkan teh di dalamnya dengan alam semula jadi dan warisan budaya Cina. Hasratnya adalah untuk menunjukkan bahawa manusia yang hidup dalam era materialistik masih boleh menemui saat ketenangan dan kerohanian melalui minuman teh.

The Recognition

About the A' Design Award Gangsa

Tuliplanet Gifts Pembungkusan Teh ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Tuliplanet Gifts Pembungkusan Teh diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Tuliplanet Gifts Pembungkusan Teh memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a tea gift box design. The design was constructed by a list of key terms such as, the metaphor of the logo "in me the tiger sniffs the rose", surrounded by a mental field, cultural inherited and tea. These ideas finally turn out to visual elements, for instance, Crane, auspicious clouds, tea garden, etc. All the elements are used for expressing the key theme - although we are living in a materialistic era, we could still have the connection between nature and spiritual world by drinking tea.
Tags
Oriental aesthetics, Chinese traditional culture, Lu Yu: Cha Jing, Tea etiquette Chinese year of the tiger, Mid-Autumn Festival
Inspiration
The founder born in the year of "Tiger". As it knows as the "king of beast"so that it becomes the key visual element of the brand. As you can see that the logo is a tulip held in the mouth of a tiger, it has a meaning of "in me the tiger sniffs the rose", the idea has also extended to the gift box design.
Project Duration
Finished in Guangzhou on August 27th, 2021

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