Re Form Set Barang Kemas by Chow Tai Fook Jewellery Creative Centre

Re Form Set Barang Kemas by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Reka Bentuk Barang Kemas Competition Category.

GangsaBarang Kemas· 2023

Re Form Set Barang Kemas

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

A' Design Award Gangsa Winner in Barang Kemas Category

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Verified Award Winner

Verify Award Status for #142217

View at A' Design Award Press Release Award Badge

Colors

The Design

About Re Form Set Barang Kemas

Re:Form ialah set barang kemas yang terdiri daripada tiga manik gelongsor dan satu rantai. Manik gelongsor biasanya merupakan bahagian tersembunyi yang digunakan untuk melaraskan panjang rantai leher dan gelang tangan. Re:Form mengubah manik gelongsor menjadi elemen utama dalam reka bentuk ini. Setiap manik boleh diletakkan di mana-mana sepanjang rantai, membolehkan pemakainya membentuk rantai leher, gelang tangan atau susunan lain. Rantai sepanjang 36 inci membolehkan lebih daripada 120 gabungan, manakala rantai sepanjang 18 inci membolehkan sekurang-kurangnya 90 gabungan. Set ini menjemput pemakainya untuk turut serta sebagai pencipta bersama serta menyokong gaya yang ringkas dan bertahan lama.

The Recognition

About the A' Design Award Gangsa

Re Form Set Barang Kemas ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Re Form Set Barang Kemas diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Re Form Set Barang Kemas memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release