China Merchants Reka Bentuk Dalaman Cawangan Bank by Shenzhen Scene Aesthetic Design Co., Ltd

China Merchants Reka Bentuk Dalaman Cawangan Bank by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Besi in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

BesiDalaman· 2023

China Merchants Reka Bentuk Dalaman Cawangan Bank

by Shenzhen Scene Aesthetic Design Co., Ltd

Client: China Merchants Bank

A' Design Award Besi Winner in Dalaman Category

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Verified Award Winner
Verify Award Status for #142304

View at A' Design Award Press Release Award Badge

Colors

The Design

About China Merchants Reka Bentuk Dalaman Cawangan Bank

China Merchants merupakan reka bentuk dalaman cawangan bank yang disiapkan di Shenzhen, China. Ruang seluas 870 meter persegi ini dibahagikan kepada kawasan berfungsi untuk penerimaan perniagaan, menunggu dan hiburan, yang kesemuanya bertumpu daripada satu kawasan rehat bersepadu di tengah. Bentuk segi empat sama, yang digunakan sebagai bentuk tingkap dalam seni bina klasik China, dijadikan teras visual untuk melambangkan kestabilan dan keterbukaan. Kayu, kulit, kaca dan pencahayaan dengan suhu warna 5500K digabungkan dengan sempadan berwarna hitam serta warna jenama untuk membentuk suasana yang tenang. Cawangan ini dirancang sebagai tempat untuk bersosial dan bersantai seharian.

The Recognition

About the A' Design Award Besi

China Merchants Reka Bentuk Dalaman Cawangan Bank ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. China Merchants Reka Bentuk Dalaman Cawangan Bank diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. China Merchants Reka Bentuk Dalaman Cawangan Bank dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
Dimensions & Packaging: 870㎡
Tags: Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
Production Technology: Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
Design Challenge: The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
Research: Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
Inspiration: In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
Project Duration: The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
Operation Flow: The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
Team Members: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang