Shguijiu Dian Pembungkusan Botol Baijiu oleh Liang Chen

Reka bentuk Shguijiu Dian Pembungkusan Botol Baijiu oleh Liang Chen ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

EmasPembungkusan· 2023

Shguijiu Dian Pembungkusan Botol Baijiu

oleh Liang Chen

Klien: Shanghai Guijiu Group Co., Limited.

Pemenang A' Design Award Emas dalam Kategori Pembungkusan

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #142667

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Warna

Reka Bentuk

Mengenai Shguijiu Dian Pembungkusan Botol Baijiu

Shguijiu Dian ialah reka bentuk pembungkusan untuk Baijiu hadiah mewah dari Shanghai. Bentuknya diilhamkan daripada Shanghai Tower, bangunan tertinggi di China. Botol kristal dan penutup logam seakan cermin kelihatan sebagai satu bentuk yang menyatu, dengan lengkung berpilin dan profil tidak simetri. Kotak luar bersadur perak dan berbentuk silinder, dengan permukaan melengkung yang tidak sekata. Kotak luar berukuran 110 mm diameter dan 330 mm tinggi, manakala botol berukuran 80 mm diameter dan 300 mm tinggi. Kedua-dua bahagian boleh disimpan dan dipamerkan, sekali gus mengurangkan pembaziran.

Pengiktirafan

Mengenai A' Design Award Emas

Shguijiu Dian Pembungkusan Botol Baijiu ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Shguijiu Dian Pembungkusan Botol Baijiu diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Shguijiu Dian Pembungkusan Botol Baijiu mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Dimensi & Pembungkusan: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Tag: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Teknologi Pengeluaran: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Cabaran Reka Bentuk: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Penyelidikan: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Inspirasi: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Tempoh Projek: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Aliran Operasi: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Ahli Pasukan: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Kredit Imej: Creative Director: Chen Liang