Jundao Guiniang Pembungkusan Baijiu oleh Liang Chen

Reka bentuk Jundao Guiniang Pembungkusan Baijiu oleh Liang Chen ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PerakPembungkusan· 2023

Jundao Guiniang Pembungkusan Baijiu

oleh Liang Chen

Klien: Shanghai Guijiu Group Co., Limited.

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

25,658

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #142678

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Jundao Guiniang Pembungkusan Baijiu

Jundao Guiniang ialah reka bentuk pembungkusan untuk minuman keras Baijiu Cina mewah. Botol seramik putih berbentuk heksagon dihiasi dengan lukisan dakwat tradisional Cina, yang diaplikasikan melalui pembakaran enamel. Sinaran lembut lukisan itu menggambarkan gunung dan sungai serta merujuk kepada persekitaran semula jadi kawasan pengeluaran. Proses penggangsaan menggariskan rupa bumi kawasan asal dalam lapisan halus. Penutup emas dibentuk seperti cap mohor peribadi dan boleh disimpan sebagai perhiasan. Reka bentuk ini melambangkan budaya Cina, penghormatan terhadap alam semula jadi dan nilai tradisi.

Pengiktirafan

Mengenai A' Design Award Perak

Jundao Guiniang Pembungkusan Baijiu ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Jundao Guiniang Pembungkusan Baijiu diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Jundao Guiniang Pembungkusan Baijiu ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Dimensi & Pembungkusan: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Tag: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Teknologi Pengeluaran: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Cabaran Reka Bentuk: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Penyelidikan: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Inspirasi: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Tempoh Projek: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Aliran Operasi: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Ahli Pasukan: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Kredit Imej: Creative Director：Chen Liang