Reka bentuk Mohanii Identiti Jenama oleh Wei Sun ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

PerakGrafik· 2023

Mohanii Identiti Jenama

oleh Wei Sun

Klien: DOTONE Brand Design

Pemenang A' Design Award Perak dalam Kategori Grafik

44,332

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #142914

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Mohanii Identiti Jenama

Mohanii ialah identiti jenama yang dicipta untuk label fesyen yang berakar umbi dalam budaya oriental. Logo ini berasaskan huruf Latin, yang memberikan jenama ini nada yang ringkas dan bersifat antarabangsa. Huruf M merupakan simbol teras dan merujuk kepada dakwat, menghubungkan tanda ini dengan seni kaligrafi Cina. Bentuk serif dan garisan kontur digabungkan dan ditafsir semula. Huruf M dan H ditonjolkan, manakala huruf-huruf lain dikecilkan, sehingga lapisan visual terbentuk. Simbol ini boleh diulang, dipecahkan dan digubah semula, serta boleh diaplikasikan pada sebarang medium.

Pengiktirafan

Mengenai A' Design Award Perak

Mohanii Identiti Jenama ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Mohanii Identiti Jenama diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Mohanii Identiti Jenama ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Dimensi & Pembungkusan: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Tag: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Teknologi Pengeluaran: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Cabaran Reka Bentuk: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Penyelidikan: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Inspirasi: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Tempoh Projek: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Aliran Operasi: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Paten: All copyrights DOTONE Brand Design,2020
Kredit Imej: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020