Zima Kasut Kasual by Saman Sabbaghi is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Reka Bentuk Kasut dan But Competition Category.

PerakKasut· 2023

Zima Kasut Kasual

by Saman Sabbaghi

A' Design Award Perak Winner in Kasut Category

511,549

Verified Award Winner

Verify Award Status for #143859

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zima Kasut Kasual

Zima ialah kasut kasual buatan tangan yang diilhamkan daripada Giveh, sebuah kraf kasut tradisional dari Parsi. Nama Zima bermaksud berjalan di atas bumi. Bahagian atas kasut ditenun dengan tangan daripada fabrik nano, mengikut kaedah tenunan tradisional yang dikenali sebagai Giveh-Baafi. Tapak kasut dan tali kasut diperbuat daripada komposit gabus yang menggabungkan butiran gabus dengan poliuretana. Kecerdasan buatan digunakan untuk meneroka bentuk baharu berdasarkan Giveh lama dan ciri-ciri ergonomik utama. Bungkusannya juga boleh digunakan sebagai rak kasut.

The Recognition

About the A' Design Award Perak

Zima Kasut Kasual ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Zima Kasut Kasual diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Zima Kasut Kasual ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zima, Is a handcrafted casual footwear which has been designed based on traditional shoe making in Persia that's called Giveh, Zima means Walk on the earth. This product Is a sustainable one with cork composite shoelace, Nano fabric for weaving upper part or socks, It also collaborates with Artificial Intelligence to indicate new form based on the old Giveh and main ergonomic features. In addition, the final package could be used as shoe rack and all products would be minted as NFT (Non fungible token) sneakers in Metaverse.
Dimensions & Packaging: For making new visual elements and forms, I used Artificial Intelligence beta (Midjourney), First step, the main keywords were given to Ai based on the goals of the project. Then, they were edited and modified through doodling and sketching. At the end, the process of 3D-modeling and rendering were finished based on the standards of Foot anthropometry. (Scale 1:1.5 of Size 40 - EU. for CAD and 3D Print, based on ISO standard of shoe last) (Scale up to Size 40 - EU. for Rendering and graphical presentation, based on ISO standard of grading pattern)
Tags: Handcrafted footwear, Woven footwear, Sustainable footwear, Cork sole, Bio-sneaker, Eco-footwear, Sustainability
Production Technology: Zima casual shoe consists of two main production method, First one refers to make Cork composite shoelace, In order to reach that, the Industry uses "Direct Injection Plastic Mold" but in this project the combination is 96% Cork granule and 6% PU (Polyurethane) to strengthen the sole part. The second one is about socks part or woven upper part, It called Giveh-Baafi that means weaving traditional Giveh which has been done by rural women for decades.
Design Challenge: Working with Artificial Intelligence beta (Midjourney), along with research process of Culture, Market, Sociology, in order to comprehend the taste of customers, were the most complicated elements.
Research: The most important tool in the field of study was verbal-visual (researcher-made questionnaire) and has benefited from the analysis of relevant experts (Delphi group). Also this project is looking forward to the interaction design, user-centered approach and Using analytical hierarchy process (AHP), library research, developing questionnaires, diagrams and studying selected designs from the perspective of performance, ergonomics, aesthetics and presenting the final design under the name of Zima. These footwears, could be considered as one of the most Eco-friendly sneakers, not only in Iran, but also worldwide.
Inspiration: Making Giveh as a traditional handcrafted footwear, constitutes a significant share of the income for different ethnicities in Persia. But the form and function does not match the tastes of users in modern societies, cause It can be beneficial through the perspective of business and exportation. So I decided to seek the culture, changes, technologies, and also young startups in high-tech materials, in order to redesign one of the most revenue-generating handcrafted products in whole history of Middle East.
Project Duration: The project started in December 2021 and finished in April 2022 in Tehran, Iran.
Operation Flow: Zima offers various patterns, colors, tips which could be charming for so many customers. On the other hand, mixing the past and futuristic tools, such as Ai and new form of ergonomic shoelace that has been made by advanced softwares like Solidworks (Surface) and Keyshot, makes this product more enchanting.
Patents: Patent No.
Image Credits: Main Image Is Image #1
Image #1 : Pattern design vector, Freepik website
Image #2 : Pattern design vector, Freepik website
Image #2 : Artistic human hand, Turbosquid website (By Aizekg)
Image #3 : Pattern design vector, Freepik website
Image #4 : Pattern design vector, Freepik website
Image #5 : Pattern design vector, Freepik website