Spot On Pemasangan Lampu Interaktif oleh Responsive Spaces and Michael Holzer

Reka bentuk Spot On Pemasangan Lampu Interaktif oleh Responsive Spaces and Michael Holzer ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pemasangan.

EmasPemasangan· 2023

Spot On Pemasangan Lampu Interaktif

oleh Responsive Spaces and Michael Holzer

Klien: Creative Region / City of Linz

Pemenang A' Design Award Emas dalam Kategori Pemasangan

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Reka Bentuk

Mengenai Spot On Pemasangan Lampu Interaktif

Tingkap kedai yang kosong membosankan. Terutama disebabkan oleh pandemik Covid-19 tingkap kedai kosong menjadi perkara yang lebih mendesak untuk bandar Linz. Tetapi khususnya, di lokasi yang hebat di seluruh bandar, ruang tersebut juga merupakan kawasan pembentangan yang tidak digunakan yang boleh digunakan dengan baik buat sementara waktu. Oleh itu pemasangan tingkap kedai yang unik ini dan konsep "Spot On" di belakangnya dibangunkan. Pemasangan cahaya interaktif menukar tingkap kosong menjadi karya seni yang menarik dan luar biasa, sambil turut menawarkan perniagaan tempatan peringkat sementara yang berharga. Kami. Cinta. Linz.

Pengiktirafan

Mengenai A' Design Award Emas

Spot On Pemasangan Lampu Interaktif ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Spot On Pemasangan Lampu Interaktif diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Spot On Pemasangan Lampu Interaktif mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Dimensi & Pembungkusan: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Tag: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Teknologi Pengeluaran: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Cabaran Reka Bentuk: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Penyelidikan: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Inspirasi: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Tempoh Projek: Since August 2021 in Linz
Aliran Operasi: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Ahli Pasukan: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Kredit Imej: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus