Gojaming Pembungkusan Jus by Qichao An is a highly esteemed winner of the very prestigious 2023 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.

BesiPembungkusan· 2023

Gojaming Pembungkusan Jus

by Qichao An

Client: Mornice Brand Design

A' Design Award Besi Winner in Pembungkusan Category

12,540

Verified Award Winner

Verify Award Status for #144508

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Gojaming Pembungkusan Jus

Gojaming ialah reka bentuk pembungkusan untuk rangkaian jus buah-buahan segar yang diperah. Pembungkusan ini terdiri daripada botol PET dengan label yang ditampal, berukuran lebar 70 mm, kedalaman 35 mm dan tinggi 200 mm. Elemen logo Gojaming diperluaskan dan digunakan sebagai visual utama bagi keseluruhan pembungkusan, membentuk identiti jenama yang bersatu. Rangkaian ini mempunyai tiga perisa, dan setiap perisa diberikan warna yang berbeza mengikut buah yang berkaitan. Warna dan elemen buah-buahan ini membantu pengguna mengenal pasti setiap perisa dengan cepat.

The Recognition

About the A' Design Award Besi

Gojaming Pembungkusan Jus ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Gojaming Pembungkusan Jus diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Gojaming Pembungkusan Jus dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.