It Is In Your Genes Identiti Dinamik by Bianka Foldi and Robert Valoczi

It Is In Your Genes Identiti Dinamik by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

GangsaGrafik· 2023

It Is In Your Genes Identiti Dinamik

by Bianka Foldi and Robert Valoczi

Client: Genecontact

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes Identiti Dinamik

Identiti jenama ini dicipta untuk perkhidmatan genotaip, yang mana kecenderungan kepada kemungkinan penyakit genetik boleh dikesan. Sama seperti struktur DNA, konsep reka bentuk juga dibina di atas sistem kod, iaitu kod Morse yang direka khas mewakili huruf abjad. Mana-mana perkataan boleh divisualisasikan dengan cara ini, mengubah logo statik menjadi identiti dinamik. Logo, iaitu nama Klien yang ditulis oleh kod, mengambil bentuk struktur dwi-heliks DNA. Ini adalah bagaimana perniagaan Klien dicerminkan secara konseptual dan visual dalam identiti.

The Recognition

About the A' Design Award Gangsa

It Is In Your Genes Identiti Dinamik ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. It Is In Your Genes Identiti Dinamik diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. It Is In Your Genes Identiti Dinamik memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon