Low-Carbon Life Aplikasi Mudah Alih by CCB Fintech Co., Ltd.

Low-Carbon Life Aplikasi Mudah Alih by CCB Fintech Co., Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Reka Bentuk Produk Mampan, Projek dan Reka Bentuk Hijau Competition Category.

GangsaProduk Mampan· 2023

Low-Carbon Life Aplikasi Mudah Alih

by CCB Fintech Co., Ltd.

Client: China Construction Bank Corporation

A' Design Award Gangsa Winner in Produk Mampan Category

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Verified Award Winner

Verify Award Status for #144837

View at A' Design Award Press Release Award Badge

Colors

The Design

About Low-Carbon Life Aplikasi Mudah Alih

Low-Carbon Life ialah aplikasi mudah alih yang dicipta untuk menjelaskan cara hidup rendah karbon melalui adegan 3D interaktif. Aplikasi ini menggunakan realiti simulasi untuk memaparkan sebuah bandar yang terjejas akibat pencemaran. Pengguna menghubungkan kad perjalanan sebenar dan memperoleh tenaga hijau dengan memilih pengangkutan hijau serta menyertai aktiviti pengurangan pelepasan karbon harian. Tenaga hijau ini kemudiannya digunakan untuk menanam pokok maya dan menambah baik adegan tersebut, selain boleh ditukarkan dengan hadiah. Carta data yang jelas memaparkan hasilnya. Matlamatnya adalah untuk menjelaskan konsep puncak karbon dan neutraliti karbon dengan cara yang mudah dan intuitif.

The Recognition

About the A' Design Award Gangsa

Low-Carbon Life Aplikasi Mudah Alih ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Low-Carbon Life Aplikasi Mudah Alih diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Low-Carbon Life Aplikasi Mudah Alih memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Low-Carbon Life" is an application app that uses virtual reality 3D interactive scenes to create an easy to understand carbon peak, carbon neutralization and science popularization. With real life scenes as a reference, it builds an immersive experience that combines reality with reality, popularizes low-carbon environmental protection knowledge in an intuitive and easy to learn way, and guides users to participate in low-carbon environmental protection actions with friendly experience interaction.
Dimensions & Packaging: This design is made with Sketch. it is based on iPhone X(1125px x 2436px)
Tags: Environmental science popularization, Green travel, 3D scene, Simulation reality, Interactive games
Production Technology: 1. According to the environmental pollution problem, provide the building elements of urban pollution source, daily low-carbon tips, carbon reduction ranking, tree planting, etc. to create a carbon peak and carbon neutral scene with virtual game screen
2. Provide virtual online learning to practice low-carbon action, free from the constraints of real life time and place.
Design Challenge: How can users quickly and intuitively understand the relationship between environmental pollution and their personal life, and the sense of achievement of user participation. Based on the real life, the 3D simulated reality technology is used to build an immersive experience combining virtual reality with real life. At the same time, the game data is quantified with clear data charts to help green travel and reflect its own value.
Research: The launch of low-carbon life and low-carbon environmental protection 3D games has been favored by the majority of young people, forming a participation boom.Through the harmfulness of environmental pollution, help more people realize the importance of environmental protection and spontaneously participate in low-carbon environmental protection and green travel action;At the same time, through online tree planting and intuitive change of environment and other game links, users can truly feel the impact and significance of low-carbon travel on carbon neutralization and carbon peak, and contribute their own strength.
Inspiration: 1. Build virtual game scenes in the form of 3D models to popularize low-carbon environmental protection knowledge in an intuitive and easy-to-learn manner, so that users can learn carbon peak knowledge more easily and quickly.
2. Let users truly feel the impact and significance of low-carbon travel on carbon peak through environmental changes such as inclement weather such as sandstorms, and game links such as planting trees to change the environment
3. Based on real life, build an immersive exp
Project Duration: PROJECT DURATION AND LOCATION: The project was launched in Guangzhou in February 2020 and completed in February 2022.
Operation Flow: 1. Low carbon life uses simulated reality technology to provide users with 3D game scenes polluted by human activities. Users need to bind real-life travel cards to obtain green energy by taking green transport and participating in daily low-carbon emission reduction activities.
2. Users can upgrade and transform the game scene environment with green energy to realize low-carbon life; Users can take part in actions together and exchange green energy for real gifts.
Team Members: Designer: Wending Zuo
Designer: Hui Chen
Designer: Jinrong Zhu
Creative direction: Shusheng Liu