New Year's Red Envelopes Pembungkusan Sampul Merah Tahun Baharu by CCB Fintech Co., Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.
BesiPembungkusan· 2023
New Year's Red Envelopes Pembungkusan Sampul Merah Tahun Baharu
Client: China Construction Bank Corporation
A' Design Award Besi Winner in Pembungkusan Category
Verified Award Winner
Verify Award Status for #144972The Design
About New Year's Red Envelopes Pembungkusan Sampul Merah Tahun Baharu
Sampul Merah Tahun Baharu ialah satu set tiga reka bentuk sampul merah yang dicipta untuk Tahun Baharu Cina. Sampul merah merupakan hadiah tradisional Cina yang digunakan untuk meraikan Malam Tahun Baharu, dan istilah Li Shi membawa maksud perkara yang membawa tuah dan kemakmuran. Setiap reka bentuk adalah berdasarkan ucapan tradisional: ikan yang melambangkan kemakmuran, limau yang membawa tuah dan buah tanglung untuk rezeki. Grafik ini mengambil bentuk duit syiling Cina purba dan menggabungkan bentuk tersebut dengan setiap simbol melalui titik, garisan dan permukaan yang ringkas. Setiap sampul berukuran 180 kali 90 milimeter.
The Recognition
About the A' Design Award Besi
New Year's Red Envelopes Pembungkusan Sampul Merah Tahun Baharu ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. New Year's Red Envelopes Pembungkusan Sampul Merah Tahun Baharu diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. New Year's Red Envelopes Pembungkusan Sampul Merah Tahun Baharu dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine). - Dimensions & Packaging
- Specifications: electronic image format
Size: 180 * 90mm - Tags
- Red envelopes, New Year's, Chinese, auspicious, luck
- Production Technology
- 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software - Design Challenge
- 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme. - Research
- It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
- Inspiration
- The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
- Project Duration
- The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
- Team Members
- Chen Lei,Shusheng Liu
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