Nverhong Guihualinzang Pembungkusan Minuman Beralkohol by Wen Liu

Nverhong Guihualinzang Pembungkusan Minuman Beralkohol by Wen Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2023

Nverhong Guihualinzang Pembungkusan Minuman Beralkohol

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Perak Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #144973

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang Pembungkusan Minuman Beralkohol

Shaoxing Nverhong Winery Co., Ltd. mempunyai sejarah yang panjang. Ditubuhkan pada tahun 1919, ia merupakan wakil Huangjiu. Ia terletak di Shanyu Dongguan, Bandar Shaoxing, Wilayah Zhejiang. Ia merupakan salah satu perusahaan tulang belakang industri Huangjiu di China dan unit naib pengerusi Cawangan Persatuan Industri Alkohol China. Nuerhong Huangjiu dibancuh dengan pulut putih terbaik, dengan warna yang jelas dan lutsinar, lembut lagi kaya. rasa dan aroma yang kuat dan tahan lama.

The Recognition

About the A' Design Award Perak

Nverhong Guihualinzang Pembungkusan Minuman Beralkohol ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Nverhong Guihualinzang Pembungkusan Minuman Beralkohol diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Nverhong Guihualinzang Pembungkusan Minuman Beralkohol ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang