Dukang Liquor Pembungkusan Botol Arak by Tiger Pan

Dukang Liquor Pembungkusan Botol Arak by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2023

Dukang Liquor Pembungkusan Botol Arak

by Tiger Pan

Client: Luoyang Dukang Wine Group Co., Ltd

A' Design Award Perak Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #145418

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Colors

The Design

About Dukang Liquor Pembungkusan Botol Arak

Dukang Liquor ialah reka bentuk pembungkusan untuk baijiu Cina. Botol ini dibentuk dari atas ke bawah untuk membentuk profil abstrak Cao Cao, seorang ahli strategi ketenteraan dan penyair bersejarah yang puisinya memberikan nama kepada jenama ini. Penutup botol mengingatkan kepada hiasan kepala pegawai-pegawai zaman selepas dinasti Han, dan badan botol diukir seperti jubah, yang turut memberikan genggaman yang mantap. Kaca digunakan sebagai ganti seramik yang lazim pada jenama seumpamanya, menjadikan permukaannya memperoleh kilauan dan tekstur. Kotak luar dihiasi dengan lukisan vektor Luoyang, ibu kota purba.

The Recognition

About the A' Design Award Perak

Dukang Liquor Pembungkusan Botol Arak ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Dukang Liquor Pembungkusan Botol Arak diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Dukang Liquor Pembungkusan Botol Arak ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Dimensions & Packaging: Bottle size: 294mm x 88mm
Tags: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Design Challenge: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Research: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiration: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Project Duration: The project lasts 4 month, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan