Mew Gic Perabot Kucing by Yu Ren is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Reka Bentuk Penjagaan Haiwan Peliharaan, Mainan, Bekalan dan Produk untuk Haiwan Competition Category.

PerakPenjagaan Haiwan Peliharaan· 2023

Mew Gic Perabot Kucing

by Yu Ren

Client: Ziel Home Furnishing Technology Co., Ltd.

A' Design Award Perak Winner in Penjagaan Haiwan Peliharaan Category

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Verified Award Winner
Verify Award Status for #145925

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mew Gic Perabot Kucing

Mew Gic ialah sistem perabot kucing modular yang dipasang tanpa paku. Reka bentuknya berasaskan satu panel buluh berbentuk segi empat sama yang berulang dan sebatang tiang sisal, dicantumkan dengan sambungan puting dan lubang puting plastik untuk pemasangan yang pantas. Plat bulat di tengah setiap panel boleh diputar untuk membentuk laluan kucing, platform lompatan atau panel tertutup. Satu panel boleh dipasang pada dinding dan digunakan sebagai rak simpanan, manakala beberapa panel boleh digabungkan di atas lantai atau pada dinding menjadi pelbagai bentuk. Bahagian yang rosak boleh diganti, sekali gus mengurangkan pembaziran.

The Recognition

About the A' Design Award Perak

Mew Gic Perabot Kucing ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Mew Gic Perabot Kucing diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Mew Gic Perabot Kucing ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adhere to the brand concept of "Because care, we share." to create a new way of pet home furnishing. Mew-gic is a DIY nail-free installation of infinitely extending pet furniture, designed to start a magical journey with a square board and a sisal column. Between the square plate and the square plate, the mortise and tenon joint can be used for quick connection. Every board is the same, allowing customers to experience the process from 1 to infinity.
Dimensions & Packaging: Width400mmxDepth400mmxHeight400mm
Tags: Cat, Furniture, Human pet harmony, DIY, Environmental protection
Production Technology: Mew gic is made of natural environmental protection material - bamboo lamella, the panel is processed by CNC, and uses the principle of rotating buckle to realize three different shapes of the middle circular plate (cat channel, cat jumping platform, sealing plate), and the connection of the plates is made of matching plastics Tenon and tenon joints are used for connection. When the product is damaged, the user can send the damaged parts to the mall to replace with new parts. The sustainable product design avoids waste of resources and environmental pollution.
Design Challenge: The biggest challenge is the realization of the structure and the arbitrary combination of a single plate like a building block. We spent a lot of time on the calculation of the circular plate rotating structure. In addition, the mortise and tenon joints have also been tested repeatedly. Guarantee the load-bearing of the product.
Research: With changes in the social relationship environment, public loneliness is on the rise. "Spiritual sustenance, enriching emotional life" has become the primary reason for raising pets; under the global pet upsurge, the pet consumption market maintains an average annual growth rate of 7%. The quality of products in the pet furniture market is uneven, and new insights into the physical and psychological needs of pets are lacking; traditional cat climbing frames have pain points such as large size, inconsistent with the home style, and difficult materials to clean up, so the development of human-pet harmony is based on pets. Life scenario-based design needs have become an important direction to meet the more diverse needs of customers.
Inspiration: Inspired by building blocks, we hope to realize infinite forms of furniture products through one component, so that users can experience the fun of DIY and create a paradise for cats.
Project Duration: The project started in Shenzhen in January 2021 and completed in Shenzhen in August 2021.
Operation Flow: When a single plate is used, it can be installed on the wall, and the circular plate in the middle can be rotated as a storage platform; multiple plates can be assembled into any shape of cat house through plastic tenon-and-mortise joints, which can be placed on the ground or combined. Create a playground for cats on the wall.
Team Members: Peter Yu Ren Fangqi Luo Jiansen NIU Liangju Lin Yuan Liang Huaifei Ren