Momenten Fungsi Utama: Pembungkusan Minuman by E2W Studio

Momenten Fungsi Utama: Pembungkusan Minuman by E2W Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2023

Momenten Fungsi Utama: Pembungkusan Minuman

by E2W Studio

Client: E2W Studio

A' Design Award Gangsa Winner in Pembungkusan Category

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Verified Award Winner
Verify Award Status for #146150

View at A' Design Award Press Release Award Badge

Colors

The Design

About Momenten Fungsi Utama: Pembungkusan Minuman

Teks Buku: Momenten ialah reka bentuk pembungkusan untuk wain berkilau tanpa gula yang dijual dalam tin nipis. Nama jenama ini merujuk kepada detik yang tepat untuk diminum, tidak terlalu awal dan tidak terlalu lewat. Identiti visual dibina di sekeliling watak yang dinamakan raksasa buih, diilhamkan daripada wajah kecil yang terbentuk daripada tanda baca. Setiap bentuk raksasa mencerminkan perisa tertentu, dengan bentuk yang lebih bulat untuk rasa yang lebih lembut dan bentuk yang lebih tajam untuk rasa yang lebih kuat, yang membantu pembeli mencari rasa pilihan mereka. Satu siri lanjutan bernama KAI turut mengekalkan pendekatan yang santai dan menyeronokkan ini. Reka bentuk ini disiapkan pada tahun 2021.

The Recognition

About the A' Design Award Gangsa

Momenten Fungsi Utama: Pembungkusan Minuman ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Momenten Fungsi Utama: Pembungkusan Minuman diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Momenten Fungsi Utama: Pembungkusan Minuman memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Dimensions & Packaging: Depth 180mm x Height 140mm
Tags: Wonderful, Vogue, Party, Happy, Open-Minded
Production Technology: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Design Challenge: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Research: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspiration: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Project Duration: The project was completed in 2021.
Operation Flow: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Image Credits: N/A