Beijing Happy Valley Siri Ilustrasi by Wu Yao

Beijing Happy Valley Siri Ilustrasi by Wu Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award Emas in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

EmasGrafik· 2023

Beijing Happy Valley Siri Ilustrasi

by Wu Yao

Client: Lichexg Technology

A' Design Award Emas Winner in Grafik Category

95,969

Verified Award Winner

Verify Award Status for #146227

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Colors

The Design

About Beijing Happy Valley Siri Ilustrasi

Kedua-dua ilustrasi cuba menggabungkan berbilang gaya seperti gaya Cina Baharu dan Pop. Projek ini mempunyai terlalu banyak elemen dan pereka bentuk berharap untuk meletakkan elemen ini dengan cara yang munasabah dan harmoni dalam sistem visual yang sama. Gaya reka bentuk yang lain lebih berani dengan kontras warna yang lebih terang di samping memastikan kesempurnaan gambar yang membawa kesan visual yang lebih besar kepada orang ramai. Pereka bentuk membuat banyak percubaan untuk memvisualisasikan dan membentuk semula dua cerita mitologi klasik Qi Tian Da Sheng dan Nezha Naohai dan mengintegrasikannya bersama-sama.

The Recognition

About the A' Design Award Emas

Beijing Happy Valley Siri Ilustrasi ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Beijing Happy Valley Siri Ilustrasi diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Beijing Happy Valley Siri Ilustrasi mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The two illustrations combine the new national style pop style and other styles and also visually subvert and reshape the traditional Qitian Great Sage and Nezha Naohai two classic fairy tales Because this project seems to me to have too many elements we hope to put these elements in the same visual system reasonably and harmoniously and we have made many attempts
Tags: Illustration design,Beijing ,Happy Valley ,Wuyao,harmonious
Production Technology: Three different pictures are presented in one picture and the three pictures are linked together The overall color of the picture is harmonious
Design Challenge: How to put the three pictures together harmoniously
Research: First of all I would like to thank Licheng Technology for its kind invitation which gives our studio the opportunity to participate in such an imaginative project At first when I saw their stage show plan I was immediately moved by their invitation Since then we have spent nearly two months to complete and polish this visual solution
Inspiration: This is an imaginative project The fusion of different styles will bring visual impact to people The color contrast will be more distinct on the basis of ensuring the integrity of the picture so that all elements have their own characteristics and are displayed in a picture in harmony
Project Duration: The project will start in Beijing in August 2022 and be completed in Beijing in October 2022
Operation Flow: The newly designed scene of light and shadow dance beauty story integrates the world's top technical means and equipment Create an all-round and immersive audio-visual feast for the audience and experience the wonderful experience of fantasy magic and fantasy in Beijing Happy Valley
Team Members: Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer:boxing Xie
Graphic designer:ziyang Zheng
Graphic designer:huafeng Shi
Graphic designer:zhen Tan