Digital Human Platform Penyiaran Langsung by Baidu Online Network Technology Beijing

Digital Human Platform Penyiaran Langsung by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Reka Bentuk Teknologi Mudah Alih, Aplikasi dan Perisian Competition Category.

PerakMudah Alih· 2023

Digital Human Platform Penyiaran Langsung

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

A' Design Award Perak Winner in Mudah Alih Category

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Verified Award Winner
Verify Award Status for #146899

View at A' Design Award Press Release Award Badge

Colors

The Design

About Digital Human Platform Penyiaran Langsung

Digital Human ialah sebuah platform penyiaran langsung yang dibina berasaskan teknologi kecerdasan buatan. Platform ini menyokong penghasilan manusia digital, pembinaan bilik siaran langsung dan interaksi manusia-komputer. Penyampai AI bersiaran secara berterusan selama dua puluh empat jam sehari, yang menghapuskan keperluan untuk kakitangan di lokasi dan studio fizikal. Imej setiap penyampai boleh disesuaikan untuk sepadan dengan identiti jenama. Latar maya yang pelbagai mengurangkan kos pembinaan serta mempersembahkan atribut produk dan konsep jenama. Matlamatnya adalah untuk mengurangkan kos dan kesukaran penyiaran langsung.

The Recognition

About the A' Design Award Perak

Digital Human Platform Penyiaran Langsung ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Digital Human Platform Penyiaran Langsung diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Digital Human Platform Penyiaran Langsung ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.