Animated Koopmans Logo Identiti Korporat by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafik· 2023

Animated Koopmans Logo Identiti Korporat

by Ruud Winder - Rebrandt

Client: Rebrandt

A' Design Award Perak Winner in Grafik Category

42,547

Verified Award Winner

Verify Award Status for #149078

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Animated Koopmans Logo Identiti Korporat

Koopmans meminta Rebrandt untuk menyampaikan keluasan rangkaian mereka dengan lebih jelas. Perkataan 'kedai percetakan' tidak lagi mewakili apa yang mereka lakukan. Identiti baharu ini bukan sahaja bahasa reka bentuk yang menarik dari segi estetika, tetapi juga instrumen pemasaran strategik yang menyampaikan pelbagai produk yang boleh mereka tawarkan. Ruud Winder, ketua reka bentuk Rebrandt, mahu sikap kerja dinamik organisasi tersebut tercermin dalam reka bentuk. Pergerakan ini berkontras dengan persepsi keadaan statik sesebuah syarikat percetakan, dan kepelbagaian inilah yang perlu ditekankan.

The Recognition

About the A' Design Award Perak

Animated Koopmans Logo Identiti Korporat ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Animated Koopmans Logo Identiti Korporat diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Animated Koopmans Logo Identiti Korporat ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022