Serel Magic Fungsi Utama: Sinki Atas Meja by Serel Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award Besi in Reka Bentuk Perabot Bilik Mandi dan Peralatan Sanitari Competition Category.
BesiPeralatan Sanitari· 2023
Serel Magic Fungsi Utama: Sinki Atas Meja
Client: Serel Sanitary Factory
A' Design Award Besi Winner in Peralatan Sanitari Category
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- Verified Award Winner
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The Design
About Serel Magic Fungsi Utama: Sinki Atas Meja
Teks Buku: Serel Magic ialah sinki atas meja dengan bentuk mangkuk organik. Sinki ini dibuat daripada seramik tanah liat bakar melalui proses tuangan. Dua struktur di bawah mangkuk, satu di sebelah kanan dan satu di sebelah kiri, menyokong unit ini dan berfungsi sebagai kaki. Air buangan mengalir melalui struktur sebelah kiri dan keluar dari sinki melalui sambungan sifon tersembunyi yang direka khusus untuk sinki ini. Oleh itu, saluran pembuangan tidak kelihatan, yang memberikan persepsi baharu terhadap aliran air. Permukaan yang licin serta salutan nano antibakteria memudahkan proses pembersihan.
The Recognition
About the A' Design Award Besi
Serel Magic Fungsi Utama: Sinki Atas Meja ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Serel Magic Fungsi Utama: Sinki Atas Meja diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Serel Magic Fungsi Utama: Sinki Atas Meja dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Magic; while it changes the current basin perception with its unique bowl form, it also includes the gateway of water for its return trip in an invisible way, and this gives the user a new flow perception and esthetics. There are two structures under the basin carrying the unit, on the right and on the left, which function as legs. The waste water passes through the structure on the left side and leaves the basin through the concealed siphon connection specially designed for the washbasin.
- Dimensions & Packaging
- Width: 800 mm, Depth: 460 mm, Height: 265 mm
Serel Magic Countertop Washbasin made of fire clay ceramic casting raw material. Serel Magic Countertop Washbasin’s packaging is environment friendly packaging. - Tags
- Organic washbasin, Basin, Sink, Invisible Waste Hole, Ergonomic, Functionality, Magic
- Production Technology
- Product molds produce according to traditional casting and high presure casting. Serel Magic Washbasin produce by standart ceramic producement techniques. Hygiene Plus nano technologic surface application add value the product and make it different from others. Also its antibacterial surface technology prevents bacterial growth.
Intricate details of the washbasin are purified so surfaces are smooth. As a reason bacterias and dirties which shown in electron microscope are getting destroyed. - Design Challenge
- Our researches directed us to a new innovative form which carries marks from authenticity. All your research showed the most aesthetic and ergonomic design for final production.
- Research
- Digitalizing is rising in all consumer groups when we watch the trends. Our purpose to develope pure, easy clean and an illusional washbasin. On this point we aimed to become pioneer in both domestic and foreign market. The results of studies with focus group, final product formed.
- Inspiration
- Life is like water, sometimes placid, and sometimes full of joy, always flowing. Serel Magic emulates the flowing of life, and life’s impatience towards reaching the dance and serenity within the mysterious space created by enthusiastic ambiance of a waterfall, and creates a pure way to an elegant pass.
- Project Duration
- Serel Magic Washbasin started in March 2022 in Manisa/Turkey
- Operation Flow
- Serel Magic washbasin performs better with Hygiene Plus nano technology surface application. It contributes to the development of the company and the industry, while providing a hidden drain and an invisible waste water location.
- Team Members
- Zafer DOĞAN
Ali YILDIZ
Selen USTA - Image Credits
- All images prepared in computer graphics by in house cg technologies and team members.
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