Douyin Aplikasi Desktop oleh Douyin Experience Design Center

Reka bentuk Douyin Aplikasi Desktop oleh Douyin Experience Design Center ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Antara Muka, Interaksi dan Pengalaman Pengguna.

PerakAntara Muka· 2023

Douyin Aplikasi Desktop

oleh Douyin Experience Design Center

Klien: Douyin Group

Pemenang A' Design Award Perak dalam Kategori Antara Muka

60,142

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #149651

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Douyin Aplikasi Desktop

Douyin PC ialah aplikasi desktop dan antara muka web untuk penontonan kandungan video pada komputer peribadi. Douyin PC direka untuk tontonan skrin besar dalam suasana di rumah, masa santai dan selepas waktu kerja. Navigasi di sebelah kiri menawarkan saluran menegak, dan halaman cadangan dibuka secara lalai. Pengguna boleh menukar video dengan menatal tetikus dan menggunakan kekunci pintasan untuk menyukai dan menanda buku kandungan. Membeli-belah semasa tayangan video dan pemberian hadiah semasa siaran langsung turut disokong. Susun atur adaptif sesuai dengan saiz skrin MacOS dan Windows.

Pengiktirafan

Mengenai A' Design Award Perak

Douyin Aplikasi Desktop ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Douyin Aplikasi Desktop diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Douyin Aplikasi Desktop ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
Dimensi & Pembungkusan: The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
Tag: Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
Teknologi Pengeluaran: In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
Cabaran Reka Bentuk: In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
Penyelidikan: User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis.
Inspirasi: IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
Tempoh Projek: The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
Aliran Operasi: The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
Ahli Pasukan: Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren
Kredit Imej: Pictures and videos are from the free resource website： http://pixabay.com/zh/