Pepsi Black x Digital Shanghai FW Pembungkusan Minuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Besi in Reka Bentuk Edisi Terhad dan Tersuai Competition Category.
BesiEdisi Terhad· 2023
Pepsi Black x Digital Shanghai FW Pembungkusan Minuman
by PepsiCo Design and Innovation
A' Design Award Besi Winner in Edisi Terhad Category
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- Verified Award Winner
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The Design
About Pepsi Black x Digital Shanghai FW Pembungkusan Minuman
Pepsi Black x Digital Shanghai FW ialah pembungkusan minuman edisi terhad yang dicipta khas untuk Shanghai Fashion Week. Pembungkusan ini mencerminkan tema acara tersebut, iaitu Originate New Nature. Sebuah gelang pelbagai warna mengelilingi logo Pepsi, dan grafik tersebut diregangkan dalam satu arah untuk menggambarkan lanjutan ruang dan masa. Blok warna terdekonstruksi dalam kelabu merah jambu dan hijau diletakkan di atas latar belakang hitam bagi menghasilkan penampilan yang berani dan berlapis-lapis. Grafik yang diregangkan dan bertindih menghasilkan kesan pepijat digital (digital glitch) yang melambangkan percantuman antara dunia maya dan realiti.
The Recognition
About the A' Design Award Besi
Pepsi Black x Digital Shanghai FW Pembungkusan Minuman ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Pepsi Black x Digital Shanghai FW Pembungkusan Minuman diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Pepsi Black x Digital Shanghai FW Pembungkusan Minuman dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
- Design Challenge
- With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
- Inspiration
- For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.
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