Sonder Moments Seni 3D Mata Kasar by Flint Walk

Sonder Moments Seni 3D Mata Kasar by Flint Walk is a highly esteemed winner of the very prestigious 2023 A' Design Award Besi in Reka Bentuk Grafik Komputer, Pemodelan 3D, Tekstur dan Rendering Competition Category.

BesiGrafik Komputer· 2023

Sonder Moments Seni 3D Mata Kasar

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

A' Design Award Besi Winner in Grafik Komputer Category

29,029
Verified Award Winner
Verify Award Status for #149940

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sonder Moments Seni 3D Mata Kasar

Sonder Moments ialah karya seni awam 3D mata kasar yang dipaparkan pada papan iklan digital di kawasan tengah bandar Chengdu, China. Karya seni ini menonjolkan sosok raksasa yang dicipta menggunakan grafik komputer dan teknologi 3D mata kasar. Elemen bunga, marmar dan kaca digabungkan dengan kesan zarah pada meteorit. Karya ini dipersembahkan pada skrin LED beresolusi 8K dengan permukaan seluas 888 meter persegi. Skala yang besar ini mencipta impak visual yang kuat. Sosok raksasa tersebut melambangkan kesedaran diri dan kekuatan individu.

The Recognition

About the A' Design Award Besi

Sonder Moments Seni 3D Mata Kasar ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Sonder Moments Seni 3D Mata Kasar diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Sonder Moments Seni 3D Mata Kasar dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.