Odea Aplikasi Kewangan Holistik oleh Odeabank A.S

Reka bentuk Odea Aplikasi Kewangan Holistik oleh Odeabank A.S ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Teknologi Mudah Alih, Aplikasi dan Perisian.

GangsaMudah Alih· 2023

Odea Aplikasi Kewangan Holistik

oleh Odeabank A.S

Klien: Odea Bank A.S

Pemenang A' Design Award Gangsa dalam Kategori Mudah Alih

25,425

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #150019

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Odea Aplikasi Kewangan Holistik

Odea ialah apl super yang akan berfungsi sebagai alat kewangan yang komprehensif untuk pelanggan Odeabank. Ia adalah penyelesaian pelaburan holistik dalam pasaran Turki. Visi syarikat adalah untuk menjadi "fizital" bank Turki. Reka bentuk Odea membolehkan pelanggan melihat semua produk dan baki kewangan sepintas lalu, memberikan pengguna rasa kejelasan dan akses mudah kepada maklumat yang diperlukan. Odea menawarkan pendekatan yang dipesan lebih dahulu kepada produk kewangan yang menyokong pertumbuhan perniagaan dan memacu penggunaan saluran digital.

Pengiktirafan

Mengenai A' Design Award Gangsa

Odea Aplikasi Kewangan Holistik ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Odea Aplikasi Kewangan Holistik diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Odea Aplikasi Kewangan Holistik memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Dimensi & Pembungkusan: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Tag: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
Teknologi Pengeluaran: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Cabaran Reka Bentuk: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Penyelidikan: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Inspirasi: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Tempoh Projek: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Aliran Operasi: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Paten: Copyrights belong to Odeabank A.S, 2023
Ahli Pasukan: Odeabank CX Design Team
Kredit Imej: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023