Gangsa Pembungkusan · 2023
Shadlee Fungsi Utama: Pembungkusan Minuman
- A' Design Award Gangsa 2023 in Pembungkusan
- CLIENT: Shadlee Co., Ltd.
- Estimated Number of Design Views: 12,956
- Verification code 21F0031214 · Verify this award
Colors
About Shadlee Fungsi Utama: Pembungkusan Minuman
Teks Buku: Shadlee adalah reka bentuk pembungkusan untuk rangkaian minuman mocktail tanpa alkohol. Minuman ini direka untuk mereka yang lebih suka tidak minum alkohol semasa berpesta. Lima perisa ditampilkan, dan setiap botol membawa ilustrasi haiwan yang berbeza. Wajah haiwan dipermudahkan menjadi bentuk geometri rata dan dilukis tangan dengan gaya moden. Warna kontras tinggi digunakan untuk memastikan label kelihatan jelas di atas rak. Kesatuan visual menghubungkan kelima-lima label tersebut, sementara ilustrasi yang penuh warna mencipta suasana yang ceria.
About the A' Design Award Gangsa
Shadlee Fungsi Utama: Pembungkusan Minuman ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Shadlee Fungsi Utama: Pembungkusan Minuman diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Shadlee Fungsi Utama: Pembungkusan Minuman memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Press Kit
- Unique Properties
- Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf. - Dimensions & Packaging
- Width 80 mm x Depth 45 mm x Height 290 mm
- Tags
- Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
- Production Technology
- All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
- Design Challenge
- There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors. - Research
- Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
- Inspiration
- The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
- Project Duration
- The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
- Operation Flow
- Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
- Image Credits
- Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.
