Reshock Coffee Pembungkusan Produk by Weiche Wu

Reshock Coffee Pembungkusan Produk by Weiche Wu is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2023

Reshock Coffee Pembungkusan Produk

by Weiche Wu

Client: Reshock Coffee

A' Design Award Gangsa Winner in Pembungkusan Category

18,187

Verified Award Winner

Verify Award Status for #150344

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Reshock Coffee Pembungkusan Produk

Reshock Coffee ialah jenama Taiwan dari Daerah Chiayi. Pengasas memilih biji kopi berkualiti baik yang ditanam di Gunung Ali, dan memperkenalkannya kepada dunia. Reka bentuk Reshock Coffee diinspirasikan daripada keindahan pemandangan matahari terbit di gunung. Logo itu menggambarkan suasana getaran yang indah ini. Kotak hadiah mempersembahkan perjalanan ekspresi matahari terbit, dan pek dalaman menunjukkan unsur alam semula jadi dan budaya dari tanah yang besar ini. Dengan membuka kotak, anda bukan sahaja dapat merasai kopi berkualiti ini tetapi juga mengalami detik matahari terbit yang mengagumkan ini dari gunung.

The Recognition

About the A' Design Award Gangsa

Reshock Coffee Pembungkusan Produk ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Reshock Coffee Pembungkusan Produk diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Reshock Coffee Pembungkusan Produk memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
Dimensions & Packaging: 420 mm x 200 mm x 40 mm
Tags: coffee, packaging design, sunrise, Ali Mountain, Taiwan
Production Technology: The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
Design Challenge: Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
Research: Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
Inspiration: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Project Duration: The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
Operation Flow: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.

Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time.
Patents: Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021.
Team Members: Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang
Image Credits: Photographer: Weiche Wu