Sparrow Branding Identiti Korporat by Hiroshi Kurisaki

Sparrow Branding Identiti Korporat by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

GangsaGrafik· 2023

Sparrow Branding Identiti Korporat

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

A' Design Award Gangsa Winner in Grafik Category

10,736

Verified Award Winner

Verify Award Status for #150366

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sparrow Branding Identiti Korporat

Sparrow Branding ialah identiti korporat yang dicipta untuk sebuah syarikat produksi pengiklanan yang berpangkalan di Tokyo, ditubuhkan pada tahun 2020. Identiti ini merangkumi logo, visual utama dan alat tulis. Seekor burung pipit, asal-usul nama syarikat tersebut, dipaparkan bersama pokok pain sebagai pokok simbolik. Konsep ini datang daripada sebuah kisah di mana sebatang pokok pain melindungi seekor burung pipit daripada segala bahaya. Dahan pain sebenar, disusun oleh seorang artis seni rangkaian bunga, dan model burung pipit yang realistik telah difoto tanpa menggunakan grafik komputer. Nada visualnya kukuh dan serius, bukannya comel.

The Recognition

About the A' Design Award Gangsa

Sparrow Branding Identiti Korporat ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Sparrow Branding Identiti Korporat diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Sparrow Branding Identiti Korporat memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.